“France is back”: French imports of Norwegian salmon up by 17% so far this year

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Growth is underway in one of the world’s most important seafood markets.

Yesterday the Norwegian Seafood Council reported that another record had been set for Norwegian seafood exports in first half of the year.– which has been driven by salmon exports. In total, 1.4 million tonnes of seafood were exported to a value of EUR 5,1 billion in the first half of 2018.

Increased salmon prices and negative media coverage in 2013 and 2014 led to a sharp decline in Norwegian salmon sales in France.

In the first half of the year, exports of salmon to France increased by half a billion NOK, from NOK 3 billion (EUR 317,3 million) to NOK 3.5 billion (EUR 370,2 million), wrote Dagens Næringsliv, a Norwegian newspaper.

“France is back,” said Norway’s Seafood Mission in France, Maria Grimstad de Perlinghi.

So far this year sales have increased by 17 per cent. Earlier this year, Bremnes Seashore secured a big deal with France’s largest seafood wholesaler.

According to Perlinghi, the reason for growth marketing and targeted cooperation is to restore Norwegian salmon’s reputation.

Paul Aandahl, analyst at the Norwegian Seafood Council, also confirmed yesterday that there was an increase in the consumption of fresh salmon in France.