Maritech hires seafood expert for N. American software drive

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Nova Scotia fish-traceability software maker, Maritech, has added a seafood industry veteran to its Halifax-based team, after another strong year of app-sales to aquaculture giants.

Christa Ingalls joins the company’s North American sales team with international sales of Maritech’s digital-seafood software “undergoing significant growth”.

A seafood industry expert from her 30 years, Ingalls becomes new business development manager in the company’s Seattle office. “Her in-depth industry savvy and market knowledge is core to our strategic direction,” stated Maritech’s managing director for North America, Blair Shelton.

Cannon fish
“Christa has had great success selling and consulting to the industry for many different companies and in many different segments of the market,” a statement said.

“Her extensive background includes not only steering the helm of her own seafood consultancy business, but also comprises positions as VP of sales with Cannon Fish Company and director, global seafood program for Philips foods, where she created and implemented a strategy for sustainable, premium species,” a company communique said.

More afoot
Ingalls also served as seafood commodity manager, sourcing for Avendra LLC, as well as account executive with Pacific Seafood. Her hire by Maritech follows a year of steady growth at the company that was marked by investment from Norwegian Seafood and Aquaculture Investment firm, Broodstock Capital; the acquisition of Internet of Things digitalisation outfit, Lillebakk Engineering, and expansion into the North American seafood software market.