Retail giant Aldi has announced an investment of more than £45 million into the British seafood industry over the past 12 months.
The discounter said that the investment was part of its commitment to championing ”Great British quality” and supporting more UK suppliers.
The investment has seen Aldi continue to expand its British-sourced fish offering with 20 new products launched in 2024 already, including its British Pollock, Chunky Breaded Cod and Haddock.
“At Aldi, we are incredibly proud of the long-standing relationships we have with British fisheries across the country,” said Julie Ashfield, managing director of buying at Aldi UK.
“This increased investment demonstrates our commitment to these partnerships and our dedication to providing our customers with high-quality, sustainably sourced British fish,” she added.
To ensure its products are sourced responsibly, the discount grocer uses certification programmes such as the Marine Stewardship Council (MSC) for wild-caught fish and the Aquaculture Stewardship Council (ASC) for farmed fish and seafood.
