The Norwegian Seafood Council has officially launched its first major campaign in collaboration with football star Erling Braut Haaland, targeting the South Korean market.
The campaign, in partnership with several grocery chains and Norwegian exporters, includes early participation from salmon producer SalMar.
Christian Chramer, CEO of the Norwegian Seafood Council, expressed enthusiasm for the collaboration. “Since we announced the partnership with Erling Braut Haaland in March, we’ve maintained close dialogue with exporters. We’re proud to now be using our superstar in international seafood marketing, starting with SalMar as the first company to join the campaign.”
South Korea has shown a particularly high level of awareness of Haaland, according to the Council’s market insights. As part of the campaign, South Korean consumers will see Haaland-branded stickers on Norwegian salmon and mackerel products, which they can scan for a chance to win signed merchandise or seafood prizes.
The campaign follows similar marketing efforts in Norway, where Haaland’s collaboration with the Norwegian Seafood Council and Godfisk has already been featured in advertising content. Additional campaigns are expected to roll out in other global markets in the near future.
“We have high expectations for the future campaigns,” said Chramer.
