Faroese salmon producer Bakkafrost has launched an online store for the Danish market, allowing consumers to purchase its premium salmon products directly from the company.
The new platform, available at bakkafrostshop.com, features a range of offerings, including salmon fillets and portions (both fresh and frozen), smoked salmon in various styles, and specialty items from Munkebo, such as salmon in olive oil and vegetable soups.
To mark the launch, Bakkafrost ran a special promotion, offering Danish customers a 25% discount on all products, coinciding with Black Friday.
“This marks an exciting step in bringing Faroese salmon products closer to consumers in Denmark, with a focus on quality and convenience,” the company stated.
The launch reflects Bakkafrost’s ongoing efforts to expand its reach and strengthen its brand presence in key markets.