SalmonBusiness appoints first Commercial Director

SalmonBusiness has appointed Seumas Grey as Consultant Commercial Director.

SalmonBusiness has announced the appointment of Seumas Grey as Consultant Commercial Director, marking a milestone for the publication as it continues to expand its reach across the global seafood industry.

Grey, who brings over 15 years of experience in senior commercial roles, including Advertising Sales Director at IntraFish Media and Commercial Director at Saga Publishing, will lead efforts to refine and enhance the company’s commercial strategy. His role will focus on building sustainable revenue streams, delivering innovative advertising solutions, and strengthening relationships with industry partners.

Positioning for Growth

Discussing his vision for the role, Grey emphasized the unique position of SalmonBusiness as the only dedicated English-language news platform for the salmon industry, a sector valued at tens of billions of dollars annually and expanding across continents.

“SalmonBusiness operates at the intersection of a vital and rapidly evolving industry. Salmon is no longer confined to Norwegian aquaculture; it is now a global enterprise, with innovation and investment stretching across Scotland, Chile, Canada, and Japan,” he said. “This platform has the opportunity to become the definitive voice of the sector, supporting an industry that feeds millions and drives economic growth globally.”

Grey outlined his immediate priorities, including upgrading technology and professionalizing operations. “The first step is to ensure we’re using the best tools available. Improving operationally is a top priority—it will give us better insights, precision, and a much more sophisticated platform for our advertisers,” he explained.

Strengthening Internal Systems

Grey is also focused on tightening internal workflows, introducing a client relationship management system to streamline partnerships, and implementing advanced analytics tools to refine audience engagement strategies. “Understanding our readers and tailoring content to their needs is critical. It’s not just about increasing traffic; it’s about ensuring we’re delivering the right content to the right audience,” he noted.

“Part of my review involves ensuring our site and ad delivery systems are optimized across all devices. We want a seamless experience for both readers and advertisers.”

Challenge complete: SalmonBusiness hits 15,000 follower milestone

Ambitions

Looking ahead, Grey hinted at broader ambitions for SalmonBusiness. “The salmon industry deserves a media platform that not only reports on developments but actively shapes the conversation around sustainability, technology, and innovation,” he said. “This is about transforming a fast-growing operation into the international salmon industry’s journal of record.”

Editor Matthew Wilcox welcomed Grey’s appointment as a pivotal step toward achieving the publication’s long-term goals. “Seumas’s expertise and extensive network mark an important milestone for us as we work to secure a sustainable footing for the business. His leadership will be key to elevating SalmonBusiness’s impact and expanding its commercial success,” Wilcox said.

A Proven Platform for Industry Leaders

Since its relaunch in 2023, SalmonBusiness has seen rapid growth, doubling its monthly readership in the past year to 80,000 and establishing itself as a trusted resource for aquaculture professionals worldwide. The publication boasts 15,000 LinkedIn followers and the highest engagement rate in the seafood industry, underscoring its position as a leader in industry reporting.

Reflecting on his new role, Grey concluded, “The potential for growth here is immense. SalmonBusiness is uniquely positioned to be the go-to resource for industry leaders and innovators, and I’m excited to work with the team to take it to the next stage.”