Amazon leads L.A. to online Atlantic salmon deliveries

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Amazon has, for a week, been offering Atlantic salmon fillets to shoppers in Los Angeles via the Prime Now two-hour delivery offering of Whole Foods’ seafood selection.

Online shoppers in Los Angeles can now order a one-pound fillet for USD 9.99. They can also buy a 32-ounce, Club Pack Finfish Aquaculture Salmon Portion for USD 19.98.

It’s the latest move by the online retailer to affect salmon supplies in the U.S. With the roll-out to customers in L.A., the company’s two-hour delivery service for seafood and other groceries now extends to seven US cities.

For salmon, it’s a quick way of introducing Atlantics to an area that has long mostly known other varieties of Pacific salmon. In all, some 10 million new potential customers are being targeted across LA, Orange County, San Diego and Anaheim.

Read Amazon’s seafood offering looks city-dependent

Amazon said it plans to continue rolling out the Whole Foods Market offering to new cities throughout the year. Americans are being encouraged to shop via the Prime Now app of Web portal.

“We’ve been delighted with the customer response to free two-hour delivery through Prime Now, and we’re excited to bring the service to our Los Angeles area customers,” said Whole Foods Market executive vice-president, Christina Minardi, in a statement.

In another move on Tuesday, the retailer introduced an International Shopping app making it possible for international customers to browse and shop “45 million eligible items that can be shipped to their country from the United States”. Ordering salmon that way isn’t in the cards (or is it?).