Asda to axe fresh fish counters

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Wallmart subsidiary also closing meat counters to focus on food-for-now offers including sushi.

The Grocer reports that Asda will plans to roll out at least 35 of the new ‘food to go” formats by the end of the first quarter and 150 by the end of the year.

The counters will be replaced by hot food stations selling a range of cooked meals including pies, peri-peri chicken, sushi and katsu curries.

The retailer has 631 stores, of which 339 are Asda superstores.

Asda is going down the same route as another supermarket giant. In January last year, SalmonBusiness reported that Tesco cut its fish as well as meat and delicatessen counters in a cost-cutting measure as part of chief executive Dave Lewis’ attempts to save GBP 1.5bn.

90 jobs at its fish counters were culled as they had high staff costs.