Cermaq cooperate with Labeyrie on blockchain

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Salmon farmer and French processor collaborate with IBM cloud blockchain technology.

In a press release, Cermaq writes that it is working with Labeyrie to secures traceability and transparency onsalmon, from egg to store. This information is now made available for consumers in the French market.

It added that with a QR-code and blockchain technology, consumers can now get information in text and photos regarding where the salmon they are purchasing was farmed, what food it was fed, and other interesting information.

“Consumers are becoming increasingly aware of the origin of the food they eat. At the same time, there is an increasing concern whether the food is safe to eat and if it has been produced in a sustainable way,” the Mitsibushi-owned salmon farmer wrote.

“All Cermaq salmon is accompanied by a CV, containing comprehensive information about the fish; its origin, when it was hatched, which fresh water facility it came from, how big it was when it was transferred to seawater, at which sea water facility it has been farmed, as well as health and welfare information such as which vaccinations it has received, what it has been fed, and when it was harvested,” it added.

“This is a new and exciting project, which puts a larger emphasis on transparency and traceability in all parts of our value chain. This is something we as a company are very focused on, but also something we see that consumers want and expect”, said Cermaq Norway Sales Director Brede Løfsgaard.

Labeyrie, a leading brand of smoked salmon in France, has now launched its new traceability system for two of its Norwegian smoked salmon products, giving the consumers the opportunity to access all important information regarding the whole production chain of the salmon they are purchasing by using blockchain technology.

“This project contributes to reassuring French consumers that the salmon they are purchasing has been farmed in a responsible and sustainable way, is healthy and nutritious, and comes from the beautiful, cold and crisp waters north of the Arctic Circle,” added Løfsgaard.

For a great primer into what Blockchain is and how it works, the BBC’s flagship technology show Click explains all below.