Trade organisation pinning hopes on low production and new digital channels in 2021.
In an interview with La Tercera, the trade organisation the Chilean Salmon Council writes that the country’s total salmon exports fell in value 14.6 per-cent compared to 2019, reaching USD 4.3 billion in 2020.
To compare, Norway’s 2020 volume increased by two per-cent, but value fell by EUR 221 million, or three per-cent, from 2019.
The “Quarterly Salmon Export Report” was prepared by the Salmon Council with data from the Central Bank and the National Customs Service. The council is made up with representatives from AquaChile, Cermaq, Mowi and Salmones Aysén.
The executive director of the Salmon Council Joanna Davidovich told the publication that the export value in its top destinations fell in 2020 despite export volumes increasing in the three of them (United States, Japan and Brazil). Overall volumes increased by 7.5 per-cent compared to 2019.
She added that looking forward, the industry would take advantage of “new digital sales channels that took hold in 2020 and the lower production expected by 2021, in addition to the recovery in consumption in China”.