Cooke Scotland: “Sales of Label Rouge and organic have held up despite Brexit and COVID”

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Cooke bolsters seawater leadership team in Orkney.

In a press release, Cooke writes that from the 1st of March experienced Orkney Area Manager Robert (Timbo) Peterson will retain overall responsibility for Orkney with specific focus on production sites off the mainland and Hoy. Stewart Rendall will take on the newly created role of North Isles Manager.

Cooke wrote that Rendall has gained a lot of expertise in successfully managing its Westray sites – including our East Skelwick high energy site situated 2.5km from the nearest land – and will take on responsibility for Rousay and Stronsay sites which occupy more exposed locations around the Orkney coast with similar sea conditions to those in Westray.

Cooke Aquaculture Scotland managing director Colin Blair said he was excited about the changes. “I am confident having Timbo and Stewart in place will enable us to maximise production within our crucial Orkney operations, particularly in our organic and Label Rouge lines,” he added.

Rousay Seawater, Orkney. PHOTO: Cooke Scotland

Cooke Aquaculture Scotland public relations and communications manager Andrew Watson told SalmonBusiness that it was the demand for premium quality fish that spurred the changes.

“Sales of Label Rouge and organic, which we grow exclusively in the pristine waters of Orkney, have held up well despite the challenges of Covid-19 and Brexit as customers have been happy to spend that little bit extra for quality. We anticipate strong customer demand for premium Scottish salmon as the foodservice sector here in the UK and in Europe begins to open up over the coming months,” said Watson.

“We’ve been adding new organic sites like Mill Bay which is fully operational and Bay of Holland which is nearing completion so now is a good time for us to review how we do things across our Orkney operations,” he added.