Kvarøy Fiskeoppdrett now known as Kvarøy Arctic selling AlgaPrime DHA fed-fish directly to US and Canadian markets.
In a press release, microalgae producer Corbion writes that it and feed giant BioMar have collaborated to provide its AlgaPrime DHA feed to fish in new salmon brand, Kvarøy Arctic
The fish is now available at retail through Whole Foods US locations (Midwest and Atlantic regions), and at Whole Foods Canada locations (Ontario and British Columbia), with the designation “Whole Foods Atlantic Farm Raised Salmon—Product of Norway” in the fresh case. Additional retailers will be announced later in 2020.
“With AlgaPrime DHA, you have a clean input into the fish feed. You will have a cleaner fish and therefore a healthier fish,” said Kvarøy Arctic CEO Alf-Gøran Knutsen. The salmon farm was founded in 1976 by Alf Olsen and his son Geir. A generation later, ownership was passed to Geir’s children—Gjermund Olsen, Håvard Olsen, and Ida Knutsen.
“We are thrilled to continue to be part of Kvarøy Arctic’s journey and family legacy to demonstrate leadership in sustainable practices in salmon farming,” said Jill Kauffman Johnson, Head of Global Market Development of Algae Ingredients at Corbion.
“Kvarøy Arctic has been at the forefront implementing a new feed model developed by BioMar to utilise a range of innovative ingredients, including AlgaPrime DHA,” added Kauffman.