North Food has 47 stores in the Central European country and will open in Birmingham’s Bullring early this year.
In a press release, Poland-based North Food writes that it is hoping to embark on international expansion, starting with the UK.
Set up in 2002, North Food is Europe’s second-largest chain of restaurants offering fish and seafood (the first is Germany’s Nordsee) and wrote that it wanted to set up shop in the UK as it saw “great potential for its concept”. The company is owned by Michał Sołowow, one of the largest investors in Poland.
The restaurant serves up Norwegian salmon as well as Nordic cuisine.
The company signed a new 10-year lease agreement for a 140 m2 premises with estate agents Savills in the main retail area of Birmingham’s popular Bullring shopping centre.
North Food Group CEO Szymon Adamczuk wrote: “To successfully launch and grow our business in the United Kingdom, we’ve established cooperation with Savills, which is an experienced partner and market leader and we’ve worked hard together in last months to find the best opportunities for North Fish. Whilst a lot has been achieved already, we are hungrier than ever to develop our Brand globally and we’ve chosen the UK as a first region outside of our home market because we see here a great potential for our concept, which offers quality food for a reasonable price. Today I’m glad to announce the opening of the first restaurant in the coming month in a leading shopping mall and I strongly believe that this will be just a beginning of our successful growth in the UK”.