Strong festive season for salmon despite lockdown.
BFMTV reports that French demand for smoked salmon was not dampened by COVID-19 over the Christmas holidays.
With figures from the data provider Iri, sales increased by 14.4 per-cent in value and during the Christmas season, 15.7 per-cent in the week of Christmas and 29.2 per-cent in the New Year week.
Sales of smoked salmon (large and medium distribution) increased by eight per-cent in value over one year.
In November, Labeyrie co-CEO Jacques Trottier said that smoked salmon proved a hit in France’s first lockdown (from March to May), with a 15 per-cent increase in sales. At the time, Trottier predicted that demand would end strong going into the festive season.