Grieg Seafood thrives to grow their harvest volume to at least 150,000 tonnes by 2025. To reach this goal the company will establish its own salmon export company and dissolves their cooperation with Bremnes Seashore on Ocean Quality.
“We have set ourselves ambitious goals. We will grow, be more effective and take a more active role throughout the value chain. A crucial part of our downstream strategy is to further strengthen the cooperation between our production network and the sales organization. Fully integrating sales and marketing with current operations, enables us to optimize upstream activities with local customer demand”, said Andreas Kvame, CEO of Grieg Seafood.
To be able to reach their ambitions, the company will from 2021 establish its own, integrated sales organization in Norway and internationally. Consequently, current Ocean Quality joint venture with Bremnes Seashore will be dissolved.
“I would like to thank Bremnes Seashore for very good collaboration over the last decade, and we look forward to continuing our co-operation in the areas of feed procurement and post-smolt production. I would also thank all Ocean Quality employees for doing a great job over many years, making a solid foundation both companies will build on going forward”.
Grieg Seafood’s new sales organization will partly be based on the Ocean Qualitysales force. All personnel in Ocean Quality North America, Ocean Quality UK and Ocean Quality USA will from 2021 be employed in Grieg Seafood. In Norway, Grieg Seafood will gradually build a new sales organization, as Bremnes Seashore will take over ownership of the Norwegian organization Ocean Quality AS, as well as Ocean Quality Shanghai.
In order to facilitate the transition, the sales partnership will continue as today until December 31 2020. It will be totally dissolved and the separation implemented by June 2021.