Hendrix Genetics appoints Jolanda van Haarlem as future CEO

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Hendrix Genetics announces the appointment of Jolanda van Haarlem as new Chief Executive Officer.

She will join Hendrix Genetics as from March 1, 2021 and after a short transition period take over the position of Antoon van den Berg, who steps down after a period of 16 years as CEO. Jolanda van Haarlem is an experienced business leader who has worked in senior roles and spent most of her career in animal nutrition.

A change in leadership and governance structure is part of Hendrix Genetics’ Vision 2025 strategic plan. With the appointment of Jolanda van Haarlem, current founding shareholders of Hendrix Genetics, Thijs Hendrix and Antoon van den Berg, step down from their management positions and positions in the Executive Committee. They will remain shareholders of Hendrix Genetics and closely involved in the future development of the company.

From 2005, Thijs Hendrix and Antoon van den Berg have led Hendrix Genetics through a strong growth phase, building the company to breed seven animal species, with 3,500 employees and operations in 25 countries.

Antoon van den Berg stated: “It has been a true pleasure to lead Hendrix Genetics and see the company grow. Today, we are well-positioned to continue building on our strong momentum we have created ourselves. Therefore, I am excited to welcome Jolanda to the company. Her track record, depth of international experience and people skills makes her an ideal leader to lead the company into a new era of growth and market leadership.”

Majority shareholder and President of the company, Thijs Hendrix added: “We have been very fortunate with the leadership of Antoon van den Berg and look forward to continue to work together as shareholders to further develop the company.”

Jolanda has extensive international management experience in agribusiness and animal nutrition. Since September 2018, she was directing Cargill Animal Nutrition EMEAR (Europe, Middle East, Africa and Russia), a leading player in nutrition across EMEAR, serving farmers, feed millers and distributors with products and services. Prior to her current position, she held various other senior management positions at Cargill including the position of Managing Director China based in Shanghai – China from 2013 till 2017. Before Jolanda joined Cargill, she was employed by Provimi, EBI Food Safety, Quest International and Friesland Campina, mainly in sales and marketing management positions.

Jolanda is a graduate in Applied Sciences and holds a master’s degree in business administration (MBA) from Henley Business University in the UK.

With this appointment, the Executive Committee of Hendrix Genetics will consist of:

  • Chief Executive Officer: Jolanda van Haarlem
  • Chief Financial Officer: Mariëtte Ferrari
  • Chief Operating Officer: Raf Beeren
  • Chief Innovation & Technology Officer: Johan van Arendonk

Hendrix Genetics, headquartered in the Netherlands, is a leading multi-species breeding company with primary activities in turkeys, layers, traditional poultry, swine, Atlantic salmon, coho salmon, rainbow trout and shrimp breeding.