Kaufland becomes first German retailer to introduce algal-fed salmon

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Kaufland’s own brand ‘K-Blue Bay’ fed on algal oil by Veramaris.

In a press release, Veramasis writes that Kaufland has become the first German retailer to introduce salmon fed by its Skretting/Veramaris produced omega-3 EPA & DHA algae oil.

Veramaris Global Business Development Director Gaëlle Husser said the move followed the company’s success in France – where it proved popular in Supermarché Match: “Kaufland’s decision to introduce salmon fed on Veramaris’ algal oil comes quickly after similar moves by a number of other European supermarkets, including Supermarché Match in France, which has introduced salmon and just recently also trout raised on a diet including Veramaris.”

“In France, Match saw a 12% growth in its salmon category following the introduction of the sustainable salmon, a clear indication that consumers are demanding fish that is nutritionally superior and sustainably raised”, Husser added.

Kaufland Germany Head of Purchasing Andreas Schopper said: “Our common goal with Veramaris is to reduce the amount of wild fish used in feed to less than one kilogram for the production of one kilogram of salmon”.

Kaufland’s owners, the German supermarket powerhouse Schwarz Gruppe (which owns and operates Lidl), operates around 1,300 Kaufland branches, of which 660 in Germany.