Salmon Evolution and Lofotprodukt AS to launch land-based smoked salmon in Norway
Salmon Evolution has announced a strategic partnership with Lofotprodukt AS to introduce smoked salmon made from land-based salmon under the premium brand Lofoten. The product will be available in Meny and selected Spar stores from Week 8 of 2025.
“Lofoten is a renowned quality brand which combines craftsmanship and innovation that aligns perfectly with our values,” said Odd Frode Roaldsnes, Chief Commercial Officer at Salmon Evolution. “We have received countless requests from consumers eager to purchase our salmon. It is with great excitement that we can now share the news.”
The smoked salmon marks the first consumer-packaged product derived from a land-based facility to be launched in Norwegian retail. Salmon Evolution’s production process is characterised by a closed and controlled environment designed to protect marine ecosystems, continuous water quality optimisation, and stringent monitoring of oxygen levels, water flow, and temperature.
“Our shared goal is to increase seafood consumption and offer consumers more choice on the shelf by introducing land-based salmon alongside conventional options,” said Øystein Rist, Chief Commercial Officer at Lofotprodukt AS. “Lofoten is always on the lookout for innovative solutions. We support new methods of seafood production and are excited to explore the opportunities that land-based aquaculture can create for the future.”
The launch is supported by NorgesGruppen, which has chosen to list the product in its Meny stores and selected Spar locations.
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“NorgesGruppen is committed to making fish and seafood accessible to everyone through a diverse selection. The launch from Lofoten and Salmon Evolution contributes to a broader range for our customers at Meny and Spar,” said Camilla Moe, Category Manager for Fresh Fish and Seafood at NorgesGruppen. “Furthermore, we aim to gain deeper insights into different consumer needs and hope that this product will create lasting value over time.”
The product will be available in Meny and Spar stores from Week 8, 2025.
