More than 100 employees will lose their jobs as part of the restructuring.
Bremnes Seashore, one of Norway’s largest private salmon farming companies, has announced the discontinuation of its Salma-branded salmon production and sales.
The decision, attributed to ongoing financial losses, will affect more than 100 employees across the company’s value chain.
Linda Litlekalsøy Aase, CEO of Bremnes Seashore, described the decision as a difficult but necessary step. “Salma has been a remarkable journey, placing Norwegian salmon on the global map and fostering pride across our organization. However, economic realities make it untenable to continue investing in Salma,” she said.
The company highlighted increasing raw material prices and rising operational costs, particularly after significant investments in a new processing facility. While parts of the facility, including refrigeration, freezing, and filleting systems, will continue to be developed, Salma production will be phased out.
Bremnes Seashore plans to redirect resources from Salma to strengthen other premium salmon offerings. The company aims to prioritize investments in larger post-smolt, improved marine shielding technologies, upgraded harvesting facilities, and enhanced biosecurity measures.
“These initiatives are essential for ensuring that the salmon we produce is healthy, grows well, and maintains high quality,” Aase explained.
The Salma brand, launched in 2005, has been a cornerstone of Bremnes Seashore’s operations, with its products becoming synonymous with high-quality Norwegian salmon. Majority owner Olav Svendsen expressed gratitude to those who contributed to Salma’s success. “Salma has been an important part of Norwegian food culture, and we are proud of what we have achieved,” he said.
Despite the closure of Salma production, Svendsen emphasized the company’s commitment to sustainability and its position as a leading player in the aquaculture sector. “These changes ensure that Bremnes Seashore is well-equipped for the future,” he added.
Salma’s production has faced sustained financial losses in recent years, with projections indicating continued deficits of tens of millions of NOK annually. The company stated that the decision to cease production was unavoidable given these challenges.
Bremnes Seashore employs nearly 500 people across 30 locations, primarily in Rogaland, and operates 21 salmon farming licenses. The company’s headquarters are located in Bømlo.
