Mowi Consumer Products UK lands new contract with Sainsbury’s

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Succesful tender to major supermarket.

In the latest edition of Mowi’s newsletter The Scoop, the salmon farmer writes that it has landed a deal to supply a new range of pâtés at Sainsbury’s.

Jonathan Jordan, Senior National Account Manager for Sainsbury’s at Mowi Consumer Products UK, said the process took six months.

“This new contract with Sainsbury’s is a really important step in the evolution of our site at Rosyth,” said Jordan.

“We are best known for our range of smoked salmon products and prepared fillets of salmon but the mixing and blending of pâtés brings a completely new competency to Rosyth. It is great news all round and means we can really continue to innovate, grow and evolve this category. We can’t wait to start work with the team at Sainsbury’s on this new range,” he added.

The development team at Mowi has created five fish pâtés which will be provided to Sainsbury’s under the new contract to sit alongside its range of meat pâtés. They will be sold in 100g portions and available from March 2021.