“The EU is winning the battle for Norwegian salmon.”
Norway exported 276 thousand tonnes of seafood worth over EUR 1 billion last month. Volume fell by eight per cent, while export value increased by eleven per cent or EUR 102.5 million from November last year. So far this year, Norway has exported 2.5 million tonnes of seafood to a value of EUR 9.3 billion.
Export volumes have increased by five percent, and the value has increased by five percent or EUR 445.4 million from the same period last year.
“The EU is winning the battle for Norwegian salmon, and demand is still increasing in the EU market. In November, nearly 78,000 tonnes of salmon were exported to the EU for a value of 4.5 billion (EUR 445 million). This represented a volume growth of 4.5 per cent, while the value growth was 12 per cent,” said the Norwegian Seafood Council.
Ten percent value for salmon
Norway exported 101,000 tonnes of salmon for EUR 642.3 million in November. The volume is at the same level as last year, while the value increase is ten percent or EUR 56 million from November last year. So far this year, Norway has exported 962,000 tonnes of salmon for EUR 6.5 billion. It is a volume increase of six percent, while the value increased by five percent or EUR 310 million from the same period last year. The average price for whole fresh salmon in November was NOK 56.24 (EUR 5.8) per kilo against NOK 50.49 (EUR 5.2) in November last year. Poland and France were the largest salmon markets in November.
“Norway continues to take market share in the EU in November, while we see declines in other regions. An increasing proportion of EU consumption is seafood that undergoes processing in another market than that in which consumption takes place. This is the case in emerging markets, where the Netherlands and Poland are the ones that have seen the most significant increases in November,” said seafood analyst Paul T. Aandahl.
“Despite economic downturns and increased salmon prices,Italy is still experiencing a salmon boom. From 2010 to 2017, the value of direct exports of salmon increased by 257 per cent, and growth continues by 20 per cent so far this year. The main reason is a strong sushi trend, and a good cooperation between the industry and the Seafood Council, both on sales and campaigns,” said Italy Director of the Norwegian Seafood Council, Trym Eidem Gundersen.
Trout exports are stable
Norway exported 5,300 tonnes of trout for EUR 33.3 million in November. There is a volume decline of two percent, while the value is on the same level as November last year. So far this year, Norway has exported 41,500 tonnes of trout for EUR 280 million. This is a volume increase of 18 percent and a value increase of 5 percent or EUR 13.4 million from the same period last year. Belarus and the United States bought the most trout from Norway in November.