BluGlacier – which is jointly owned by Chilean salmon farmers Salmones Blumar and Ventisqueros – creates new distributor model in move to be wellness brand.
In a press release, BluGlacier writes that it has created a new logo, tagline and website to develop a targeted B2C strategy.
BluGlacier is one of the three largest Chilean salmon importers to the U.S. by volume.
Amid the COVID-19 pandemic, the company said that it had “decided to accelerate plans to launch their website this month so they could bring immediate value to those isolated in their homes”.
“We realize the importance of wellness and transparency now more than ever. As our globe faces a new reality, we wanted to be a continued resource and encourage people to make healthier choices and cook at home,” wrote Evelyn Torres, Chief Marketing Officer of BluGlacier.
“Our new positioning aligns with our mission to disrupt the industry and approach food as a wellness tool. Salmon is not only a healthy source of protein and Omega 3, but it’s also easy to cook and integrate in a healthy diet,” added BluGlacier CEO Sebastian Goycoolea.
The company added that BluGlacier is working with major airlines who are willing to transition passenger flights to Miami into cargo flights to support the supply chain. “While COVID-19 will slow production, BluGlacier has plans in place to ensure they meet the consumer demand for nutritious protein during this pandemic,” it wrote.
