Smoked trout has been crowned a festive favourite this year, with Which? Magazine revealing the top supermarket offerings in its annual taste test.
The consumer champion, known for its rigorous, unbiased product reviews, found that M&S’s Collection Scottish Smoked Trout topped the charts, offering a sustainable alternative to the traditional smoked salmon.
Why smoked trout?
Smoked trout is gaining traction as an alternative to salmon, praised for its similar flavour profile and perceived lower environmental impact. With sustainability becoming a key concern for many shoppers, Which? highlighted smoked trout as an option worth considering for Christmas spreads.
The Winners
The Which? test revealed the following standout options:
- M&S Collection Scottish Smoked Trout (76%)
Crowned the best overall, M&S’s offering was a hit with nearly half of the tasters, who praised its balanced flavour and pleasing texture. It set the benchmark for what smoked trout should be, making it a festive table centerpiece. - Waitrose Mild Scottish Smoked Trout (74%)
Waitrose followed closely, with tasters commending its mild smoked flavour and perfect saltiness. Two-thirds of tasters said they’d happily swap their usual smoked salmon for this trout option. - Goatsbridge Smoked Rainbow Trout (70%)
Available through Ocado, Goatsbridge’s trout received high marks for flavour and texture. While its appearance was less appealing to some tasters, it still scored a strong 70%, proving itself a solid choice for those looking to try something new.
A trusted source
Which?, widely regarded as a trusted guide for UK consumers, is no stranger to influencing purchasing habits. Its annual reviews of festive staples like smoked salmon and trout are eagerly anticipated, as they provide shoppers with detailed insights into quality and value. The magazine’s findings often shape trends and help elevate lesser-known products into seasonal must-haves.
This year’s test not only highlighted the versatility and sustainability of smoked trout but also showcased how supermarkets are rising to meet the demand for high-quality, eco-friendly seafood options.
With M&S leading the pack, it seems smoked trout is ready to take its place as a new Christmas classic.
