Sea Chips – handcrafted crisps made from salmon skin that would otherwise go to waste – will be on sale in stores for 14 weeks.
As part of their Taste of the Future scheme to get edgier foods in their stores, UK retailer Sainsbury’s is adding a new range made up of 30 products – created by 11 startup brands, reports the Guardian.
Aimed at millennials, the range – which also includes kambucha and seaweed-infused rapeseed oil – will be displayed for just 14 weeks, with the labels reading: “If you love it, we’ll keep it.”
Yorkshire-based Sea Chips make the snacks make from discarded salmon skin. Its founder Dan Pawson told SalmonBusiness that they have the capacity to produce 200,000 standard-size crisp bags a week.
They also turned down GBP 30,000 from Touker Suleyman, who wanted a 35 per cent stake in the business on BBC Two’s Dragon’s Den which aired earlier this year. However, they now have financial backing from smoked salmon entrepeneur Jonathan Brown, owns 10% of the US smoked salmon market.
Talking to Forbes in January, Pawson said that the start up’s GPB 1 million revenue goal can be achieved within 18 months.
“We’re in talks with some major supermarkets in the UK and plan to be in three nationwide retailers by the end of 2019, which can be worth anything from £250,000 ($319,000) to £750,000 ($956,000) each,” Pawson noted, adding that potential other retailers include Ocado and Waitrose.