Sainsbury’s to stock new Mowi salmon brand

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Major retailer first to stock premium range which will see company name on supermarket shelves.

In the company newsletter the Scoop, Mowi writes that Sainsbury’s is the first retailer in the UK that will stock its new branded range.

Head of Sales for Mowi Consumer Products UK James Cowan said that the launch “brings a new dimension to the salmon section in UK supermarkets, with a range of what can only be described as stand-out products”.

New brand. PHOTO: Mowi

“The new lines will help secure sales and hold on to the ever-important salmon consumer for the retailers we work with, bringing excitement and interest to the seafood aisle,” he said.

The Mowi branded salmon is farm-raised by Mowi Scotland, prepared and packed with by Mowi Consumer Products UK in Rosyth, Scotland.

“It should be a proud moment for us all to see these products carrying our own company name on the supermarket shelves,” added Cowan.