Salmon Business moves into Media City Bergen

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Salmon Business, and its sister newspaper iLaks, have followed the city’s media companies to the newly built media hub.

Media City Bergen’s tenants consist of Norwegian TV 2, NRK Hordaland, Bergens Tidende, Bergensavisen, Sysla, but also technology companies such as Vizrt and Bergen Teknologioverforing.

Environment
Monday was the first working day in brand new offices for the duo iLaks and Salmon Business.

It is a versatile group of actors who have premises in the three towers on Lars Hillesgate, Bergen’s answer to Manhattan. Here are names like Deloitte and Nordic Media Days, but also concert organizers and the management company for the city’s own pop hero, Kygo. The building also includes a powerful start-up environment and many different consulting companies.

“It is important for us to be a part of the city’s media environment. After Bergens Tidende moved out of Krinkelkroken, we found it natural to join them on the move – even though we are no longer sitting alongside each other,” says Aslak Berge, publisher of iLaks and Salmon Business.

Sales manager for iLaks and Salmon Business, Trine Forsland, working to land new advertising agreements.

Bergens Tidende/Schibsted owns 34 percent of iLaks, which owns the subsidiary Salmon Business 100 percent.

Synergies
“The cluster focus on media, not very different from the marine and fishery cluster at Marineholmen, focuses on users and offers significantly more than just an office space,” Berge continues.

The view from SalmonBusiness’ new offices in Bergen.

“Besides the synergies that we can hopefully benefit from by co-locating in a media-rich environment, it’s also exciting to be part of the start-up and technology environment here. The media industry thrives on what is popularly called disruption, and it is obvious that technological innovations related to digitalization will play an important role in the coming years. Technology development is not our core area, and so it is valuable to have neighbors who are good at this,” says Berge.