Cameron Sutherland to enhance Label Rouge Scottish Salmon in new role.
In a press release, the SSPO writes that Scottish Quality Salmon, which sets the quality and promotes Label Rouge Scottish Salmon, has created the new role of Business Development Director to grow the brand and enhance the market for its exports.
Label Rouge Scottish Salmon is produced and exported by five companies: The Scottish Salmon Company, Mowi Scotland, Scottish Sea Farms, Loch Duart, Cooke Aquaculture.
Cameron Sutherland has been appointed to the new role and joins Scottish Quality Salmon with experience in promoting premium Scottish food and drink products in France. He spent four years as Head of Food and Drink – France for Scottish Development International until 2019. He then set up a specialist import and distribution company in France working with Scottish food and drink companies.
Sutherland said he was delighted to take on this role having seen the “tremendous success of Label Rouge Scottish Salmon in France over the past few years” in his previous role.
“The Scottish salmon farming sector has an excellent story to tell about its quality standards – being the first non-French food to receive the Label Rouge award 28 years ago – bears testimony to that.”
“I’m looking forward to developing new marketing and business strategies to build on that success and promote the unrivalled provenance and quality that underpins it.”
Su Cox, Communications and Business Development Director of The Scottish Salmon Company and Chair of Scottish Quality Salmon said:
“Cameron’s knowledge of the French market and his understanding of the premium food sector will make a valuable contribution to Label Rouge Scottish Salmon. We export an iconic Scottish product which is highly prized by consumers and chefs. I look forward to working with Cameron to drive quality in the product and develop new market opportunities further.”