SSC’s “Tartan Salmon” a hit with Genki Sushi, to be rolled out stores across the country.
In a press release from the Scottish Government, SSS has completed a trial with Genki Sushi at 27 of its restaurants across Japan is now extending its promotion to a further 127 subsidiary group stores.
SSC said it has seen its exports to the region increased by around 25 per cent in the last year. Genki Sushi’s supplier was introduced to The Scottish Salmon Company at a Showcasing Scotland event in October 2017, supported by Scottish Development International.
External Affairs Secretary Fiona Hyslop visited a branch of Genki Sushi in Tokyo, supplied by The Scottish Salmon Company, while on a visit to Japan to strengthen trade and investment links.
Hyslop met executives to taste ‘Tartan Salmon’ as Takashi Houshito, CEO of Genki Sushi, said the company was looking to continue to promote the delicacy in its restaurants.
Hyslop said: “Japan is an important part of our international trade landscape and we are committed to supporting Japanese companies looking to connect with suppliers of our premium goods and services.
“Scotland’s reputation for quality extends across our entire food and drink sector. Along with salmon, our seafood fits well with the demands of discerning Japanese customers.”
Chief Executive of The Scottish Salmon Company Craig Anderson said: “Japan and the Far East is a key market and demand for our salmon has helped drive a 25% increase in our exports over the past year.
“We expect this to increase as more consumers experience the great taste and provenance of our quality Tartan Salmon. The success of Genki Sushi’s showcase of Scottish salmon is a testament to this. We take great pride in our Scottish heritage, and this is demonstrated through our commitment to bringing the finest quality Scottish salmon to worldwide markets.”
Bakkafrost acquired 77.8% of all shares in SSC earlier in October.
