Seafood Scotland gets new boss

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Donna Fordyce to lead national trade marketing body for the Scottish seafood industry.

Donna Fordyce has been appointed the interim head of Seafood Scotland, the national trade marketing body for the Scottish seafood industry, replacing Patrick Hughes, the organisation reported in a press release. Previously she was its engagement specialist.

Seafood Scotland said it works to increase the value of return to the Scottish seafood sector through trade marketing promotion and business development support. For example, last August, Seafood Scotland noted that Scottish seafood exports to the East grew to 2,630 tonnes last year, 760 tonnes of that fresh salmon – now a hit on Japanese sushi conveyor belt restaurants.

Chairman of Seafood Scotland said John Anderson: “Donna has a passion for the Seafood industry and has excellent knowledge of how it operates, across a wide range of sub-sectors and supply chains. She is hugely respected within the sector, making her the natural choice for the role.”

Fordyce was a Projects Approval Committee member for the European Maritime & Fisheries Fund and also co-authored the recently launched seafood strategy Changing Tides. On her position, she said: “In an ever-changing and uncertain landscape, it’s important now more than ever that Seafood Scotland is agile and ready to take on any opportunities or challenges the industry may face. It’s an exciting time to be at the head of the organisation during what will be such a transformative period.”