This is what the Grieg family’s land-based salmon farm at the foot of Mount Fuji will look like

News
2026

“We are really ready to start construction.”

That’s what co-founder and CEO Joachim Nielsen of Proximar Seafood told Teknisk Ukeblad.

CEO Joachim Nielsen. PHOTO: Proximar Seafood

SalmonBusiness reported at the end of September last year about the ambitious Japanese land-based salmon farm project, involving investor Espen Aubert and the Grieg family. Norway-based Proximar Seafood is owned by Grieg Kapital and Kvasshogdi.

The facility will be located at the foot of the iconic Mount Fuji, around 1-2 hours drive from the two largest cities in Japan, Tokyo and Yokohama.

According to Proximar Seafood’s website, the facility will produce 5,300 tonnes of salmon in the first phase, which could be completed in 2022-2023. From 2024, the plan is to expand by another 21,000 tonnes.

The publication added that the facility will consist of two buildings totalling 25,000m3. The main building includes fish tanks, harvest as well as disinfection facilities and offices. A smaller building will contain a hatchery and a smolt plant. The technology provider is Israeli RAS experts AquaMoaf.

Joachim Nielsen said the plant will cost around EUR 93 million, adding that they are working to place financing, including through contact with Japanese banks.