US’ second-largest sushi chain teams up with Meijer to pilot concept store

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First dine-in sushi and craft beer eatery.

Meijer has partnered with Hissho Sushi, the country’s second-largest sushi provider to offer a sushi and craft beer bar at its Brighton, Michigan location, reports Livingston Daily​.

Meijer has 242 supercenter stores throughout the Midwest and turns over around USD 19 billion a year. Hissho Sushi is sold in about 100 Meijers but this eatery is first of its kind there. Another will roll out to a second Meijer store in Royal Oak, Michigan.

This marks the latest line in which the sushi provider, which has 2,000 locations in 42 states, is aiming to push into new markets via new concepts with retailers. In December, SalmonBusiness reported that Hissho Sushi announced a new partnership with Walmart to launch Hissho on the Go – a new commissary concept designed to deliver fresh sushi across the Charlotte metro area.

With this new concept, Hissho Sushi is redefining the experience of a customer’s evening at their local grocery store,” said CEO Dan Beem. “It is our commitment to deliver hand-crafted, premium sushi that’s prepared by local chefs daily to Meijer shoppers. The Hissho Sushi & Craft Beer Bar allows us to go even further, providing one-of-a-kind experiences where shoppers can conveniently enjoy our products, a local craft beer and get in their weekly grocery run”.