Walmart partners with Kitasoo/Xai’xais First Nation to distribute indigenous produced salmon nationally

News
0

Salmon processed and packaged by the Kitasoo/Xai’xais First Nation in British Columbia will be available in more than 330 stores across Canada.

Walmart Canada has announced itself as the exclusive retailer of Klemtu Spirit Hot Smoked Atlantic Salmon, a newly launched seafood product produced by the Kitasoo/Xai’xais First Nation.

Created in partnership with Mowi Canada West, the smoked salmon is processed and packaged by the Kitasoo/Xai’xais First Nation in Klemtu, British Columbia, who were directly involved in approving the locally inspired name and artwork for this new product.

The salmon is brined and hot smoked at a B.C. processing plant where 90 per cent of employees are indigenous.

Fish farming and processing is the main source of employment in Klemtu, generating more than 50 jobs for the small, remote community on the central coast of British Columbia.

In a press release, Walmart Canada announced that the product will be available in more than 330 stores across the country. The retailer claims it is exploring ways to use its size, scale and expertise to create further ties and partnerships in the community.

“It’s an amazing opportunity. I never would’ve imagined that we’d be working with Walmart on this grassroots project,” said Isaiah Robinson, General Manager, Kitasoo Development Corporation.

“Klemtu Spirit is a one-of-a-kind product and by supporting this brand, you are assisting the people of Klemtu, a remote Indigenous community in the heart of Great Bear Rainforest where this product supports over half of our nation’s economy. Walmart customers are getting high quality Atlantic salmon, farmed and looked after by local community members that really care about these fish. Our values ensure that the products we produce in our territory are done so in a way that minimizes the impact on the natural world and other species and does not harm the environment.”

Robert Pereira, Senior Director of Merchandising for Meat and Seafood, Walmart Canada said, “We’re incredibly proud and appreciative to be able to support Indigenous people by exclusively carrying this new smoked salmon product for the Kitasoo/Xai’xais First Nation.”

“Walmart Canada understands the importance of supporting Indigenous communities and jobs, which is why we’re proud to partner with the Kitasoo/Xai’xais First Nation and Mowi Canada West on this new product launch. We’re focused on delivering 100 per cent Canadian, locally sourced products for our customers and we’re honoured to add Klemtu Spirit to our made-in-Canada lineup.”