Whole salmon sales at Morrison’s increase by 40%

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Supermarket chain sees major pickup at Christmas.

The FT reports that festive sales at Wm Morrison Supermarkets, trading as Morrisons, i.e the UK’s fourth largest chain of supermarkets, picked up despite the coronavirus.

The publication wrote that consumers splashed out more than usual, spending what they would have spent on Christmas parties and restaurants, on yuletide treats.

It was a boom for sales of whole salmon, which increased by 40 per-cent, compared to 2019.

Mowi is Morrison’s salmon supplier.