Sushi player’s pivot from restaurants to retail continues.
In a press release, YO!, the multi-brand, multi-channel Japanese and Asian food group, has announced a new trial agreement to supply pre-packaged food-to-Go products to 390 Tesco stores in the UK.
The trial builds on YO!’s existing partnership with Tesco, which includes 52 branded kiosks offering products.
The new agreement will see products available in Tesco front of stores fridges from late May.
The company’s sushi is already available in 600 Sainsbury’s stores, 160 Co-op stores, 100 David Lloyd Leisure Clubs, and a trial partnership is also underway with WHSmith. The group’s Taiko brand is also available in Waitrose. Within the retail division, the company also operates 37 kiosks in Asda under the Panku brand.
YO! managing director of retail David Hampton said that he was “really excited to be expanding our partnership with Tesco as part of our multi-channel strategy aimed at introducing more people to Japanese food and sushi”.