Young’s Seafood extends national supply deal with Asda

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Grimbsy-based firm nabs deal to exclusively produce Asda’s Extra Special Gin, Juniper & Lemon Smoked Salmon with fish from its Fraserburgh, Scotland, plant.

The Scotsman reports that Young’s product will be stocked in up to 369 stores across the UK in time for Christmas, and the seafood firm has retained the contract to supply Asda’s Extra Special Rich & Intense and Mild & Delicate Scottish Smoked Salmon.

Young’s Seafood development manager Isla Smillie said that it was extending its relationship with Walmart “by providing customers with sustainably sourced Scottish salmon, which we know is so popular at Christmas time”.

It’s a turnaround for Young’s Seafood’s (which is now owned by the pork processor Karro) Scottish Fraserburgh plant.

In 2016, it lost a major salmon contract with Sainbury’s, which left the plant facing a battle for survival with huge job cuts. Asda said with the contract, it could support small local plants such as Fraserburgh with the new lines.

Asda’s regional buying manager Scotland Heather Turnbull added that : “At Asda we know just how much our customers value great tasting local produce and we’re proud to support small local industries such as Young’s Fraserburgh who supply Asda with the salmon for our Extra Special range… these new lines are perfect for customers to enjoy this Christmas.”